Welcome to Maewicks' celebration of Midsommar, a cherished Swedish tradition that marks the height of summer and the longest day of the year. Midsommar, or Midsummer, is a vibrant festival rooted in ancient customs, bringing communities together to honor the sun, nature, and the bountiful beauty of the season.
Traditionally held around the summer solstice, Midsommar is a time of joy, dance, and connection with the natural world. Families and friends gather to decorate and dance around the maypole, weave flower crowns, and enjoy festive meals featuring seasonal delicacies. The festivities often extend late into the night, filled with music, laughter, and a deep appreciation for the light and warmth that summer brings.
At Maewicks, we chose Midsommar as our first volume because it perfectly embodies the values we hold dear: celebration, connection, and the beauty of the natural world. Our Midsommar collection captures the essence of this magical time, bringing the scents and spirit of Swedish summer into your home. Join us in honoring this timeless tradition and experience the enchantment of Midsommar with every burn.
THE HEART OF MIDSOMMAR
Midsommar is a deeply rooted celebration in Sweden, honoring the summer solstice with a profound connection to nature and community. The festival's origins intertwine ancient pagan rituals and Christian traditions, emphasizing the beauty of the natural world and the joy of togetherness.
THE TRADITIONS OF MIDSOMMAR
Midsommar is marked by lively traditions including dancing around a flower-adorned maypole, wearing flower crowns, and enjoying a communal feast with family and friends. This celebration brings people together in a festive atmosphere filled with traditional music, games, and activities that have been passed down through generations.
THE LEGACY OF MIDSOMMAR
Midsommar has evolved into a global celebration, blending traditional Swedish customs with contemporary practices around the world. The festival's core values of community, nature, and the joy of summer continue to resonate, ensuring its enduring significance and widespread appeal.
The Baltic combines delicate iris and powder notes with rich musk and cashmeran, evoking the serene beauty of Baltic shores. This fragrance captures the calm elegance of a Midsommar evening, transforming your space into a tranquil retreat.
Nordic Tide conjures cool breezes, sparkling waters, and lush foliage
with notes of Italian Bergamot, Orange Flower, and Lavender. This
fragrance captures the spirit of Midsommar, transporting you to the
serene Scandinavian seascape.
The Forest brings the deep, earthy aromas of Midsommar's natural
landscapes into your home with notes of pink pepper, neroli, rum
absolute, tobacco leaf, and vanilla bean. This warm and spicy fragrance captures the essence of a vibrant forest, celebrating nature's beauty and tradition.
Fablewood captures the essence of Midsommar's beloved desserts with notes of burnt sugar, vanilla bean, tonka, and musk. This gourmand fragrance brings the sweet, creamy essence of festive Swedish treats into your home.
Step into the warmth of The Apiary, where honey, nutmeg, and ginger blend with earthy tobacco, smoke, incense, and cedarwood. This cozy fragrance brings the heartwarming essence of a sunlit hive into your home, creating an inviting and soothing atmosphere.
Livskraft blends gentle sweetness with smoky sandalwood, enhanced by notes of amber, cocoa, vanilla, cedar, spices, and musk. This vibrant fragrance captures the vitality of nature's pollinators, creating a warm and inviting atmosphere.
The Solstice blends the fiery aroma of embers with black pepper, elemi, ginger, and incense, softened by amber, tonka bean, smoked papyrus, and cedar. Notes of raspberry and rose add brightness to this smoky, glowing fragrance, capturing the vibrant energy of Midsommar’s bonfires and the lively spirit of wildlife.
Bloom captures the vibrant life of Midsommar’s wildlife with fresh notes of carrot and pimento berries, an exotic heart of glycine, laurier rose, Tahitian vanilla flower, and tiger orchid, and a warm base of sandalwood and vanilla bean. This fragrance celebrates the lush, flourishing essence of nature in full bloom.
The Grove captures the fresh, green essence of Midsommar’s verdant beauty with notes of lime, green tea, citrus, and soft musk. This invigorating fragrance celebrates the connection to nature and the serene tranquility of a summer grove.
Maequeen captures the indulgent delights of Midsommar’s gatherings with notes of almond macarons, vanilla cupcakes, and lavender tea. This luxurious fragrance celebrates the tradition of the May Queen and the warmth of festive celebrations, creating a comforting and elegant atmosphere.